#AceFinanceReport – Feb.05: The young women’s clothing chain becomes the latest mall-based retailer to file for bankruptcy protection, and joins a list that includes Gymboree, Claire’s, and Mattress Firm: In a court filing Monday, Charlotte Russe, which operates 500 stores in malls around the country, said it “suffered from a dramatic decrease in sales and in-store traffic” and struggled with “the burden of maintaining a large brick-and-mortar presence.” #AceFinanceDesk reports
The company hopes to emerge from bankruptcy with a new owner and a lighter balance sheet. It secured $50 million from lenders to continue running about 400 Charlotte Russe and Peek Children’s stores, as well as its website, during the bankruptcy.
Poor sales and too much debt hurt the retailer.
In 2009, private equity firm Advent International bought Charlotte Russe in a $380 million cash-for-stock deal: Last year, Charlotte Russe reached a deal to reduce its debt from $214 million to $90 million. Despite the deal, Charlotte Russe’s sales plunged from $928 million in 2017 to $795 million last year……………….Comparable store sales fell 11.7% during the third quarter of 2018, according to data from Moodys.
Fast-fashion retailers must quickly respond to the latest styles, trends, and influencers to stay ahead. But Charlotte Russe admitted it missed the mark: The company said its marketing strategies “failed to connect” with teens and young adults and “outpace the rapidly evolving fashion trends.” ………….It also “shifted too far towards fashion basics” and away from trendy clothes, which the company said prevented it from growing its online business.
As part of its turnaround effort, the company, plans to save money by closing stores, go back to its “on-trend, fast-fashion model,” and develop more content for online and social media to engage core shoppers: There’s no guarantee that Charlotte Russe will successfully emerge from bankruptcy.
Source: CNN Business New York Published: February.05: 2019:
Editor says #AceNewsDesk reports & #Brittius says are provided by Sterling Publishing & Media News and all our posts, links can be found at here Live Feeds https://acenewsroom.wordpress.com/ Ace News Services Posts https://t.me/AceSocialNews_Bot and thanks for following as always appreciate every like, reblog or retweet and free help and guidance tips on your PC software or need help & guidance from our experts AcePCHelp.WordPress.Com or you can follow our breaking news posts on AceBreakingNews.WordPress.Com or become a member on Telegram https://t.me/acebreakingnews all private chat messaging on here https://t.me/sharingandcaring