BRAZIL: #RIO2016 Head of licensing and retail sales, Sylmara Multini, says organizers hope to sell merchandise worth about 1 billion Brazilian reals ($310 million) as the first MEGA store opens on Friday – @AceFinanceNews

#AceFinanceNews – July.04: Rio Olympics becoming reality; bring cash for souvenirs

RIO DE JANEIRO — The Olympics will become a tangible reality on Friday, when one of its so-called “Mega” souvenir shops opens on Copacabana Beach.

Bring plenty of cash, at least for anything more than a keychain that sells for 25 Brazilian reals ($8). A commemorative gold medal will sell for around $2,000.

Olympic merchandising is big business.

Rio’s head of licensing and retail sales, Sylmara Multini, says organizers hope to sell merchandise worth about 1 billion Brazilian reals ($310 million).

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